While HTML emails allow you to add engaging qualities to your branded messaging, there are several instances when its especially beneficial to use HTML emails instead of plain-text messages, including: HTML vs. Although plain-text emails are absent of any additional text styles, graphics and embedded links, there can be times when theyre especially useful, including: What is an HTML email?Īn HTML email uses hypertext markup language, which encodes most webpages and email clients to interpret and display elements like text colors, font styles, in-text links and graphics and media content. Messages using plain text are also unable to embed links, making some marketing strategies more suitable for HTML. Plain-text emails contain no styling or formatting code, and messages are uniform with plain font. HTML vs Rich Text vs Plain Text Email Formats
RICH TEXT VS PLAIN TEXT HOW TO
HTML, which stands for HyperText Markup Language, is a way to code a document (made out of ASCII text) that lets an HTML reader (such as a web browser) know how to render certain types of information.
Users must click REPUBLISH NOW for an active published Program to support the newly generated Plain Text template formats.As the word ‘plain’ implies, a plain text email contains only text-no images, stylized fonts, or hyperlinks. Click PREVIEW on the Send Email step of a Program to view the preview of Plain Text template. Note: If at least one version of the multi-version template is not generated in Plain Text, then that template is considered as Plain Text template.Īdditionally, the HTML and PLAIN TEXT tabs are also added on the Preview screen of a Program to view a preview of the Plain Text template used in the Program. This results in overwriting changes made in Plain text mode. If users wish to be in sync in both formats, they must manually click the Trigger Sync icon to sync HTML format to Plain text format. Additionally, the Trigger Sync icon appears next to the template version stating that Plain text is not in sync with HTML for this version. If users modify any content in the Plain Text format and save the template, the modifications are not reflected in the HTML format.
If users modify any content in the HTML format and save the template, the modifications are automatically reflected in Plain Text format as well. Once the Plain Text format of an existing template is generated: The plain text version of the existing template is created. Click either the PLAIN TEXT tab or the icon next to the version name to generate a plain text format. Click the template for which you want to generate the plain text format. The list of templates without plain text appears. From the Type filter category, select Templates without Plain Text. Navigate to Journey Orchestrator > Email Templates. Users can automatically migrate their existing templates to Plain Text format using the new Plain Text tab or the Plain Text icon adjacent to the version name. To assist users in easily filtering out email templates without Plain Text, a new ‘ Templates without Plain Text’ filter is added under Type filter in the Email Templates page. Currently, the following are not supported in Plain Text format:. But, images with links are converted to plain text with the name of the image and link. Images without links are not converted to plain text format. Links (including image links) are converted along with the link text. Users can click Ctrl + 4 to add or view the list of available tokens used in the existing template. Tokens are converted and are highlighted in grey color in Plain text format along with token IDs. All rich text is converted, including attachments. The following are some of the features of the Plain Text format: Both the formats can be used simultaneously and the main idea behind using both formats is that when HTML emails are disabled for particular users/org, the Plain Text format email is delivered. In order to better support some of our customers, Gainsight is now supporting both HTML and Plain Text format in Email Templates. Increase in response (link/survey click rates).īusiness Use Case: Most of the email clients such as Outlook or Thunderbird have the option of selecting only Plain Text format emails to be delivered, instead of rich formatted email. Increase in customer touches (email open rates). Some of the benefits of using Plain Text feature in Email templates are: A plain text email is a simple email message that only includes text without any formatting, images, or graphics. Admins have an option to plain text format emails in JO.
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